Event Overview: Ontario Lottery & Gaming Corporation (OLG) was a key Sponsor of the 2024 NHL All-Star Fan Fair. To breakthrough among sponsors, OLG created "Homegrounds" activation, tapping into the nostalgia of childhood hockey. Fans had the opportunity to play in in spaces such as basements and driveways, bringing them back to when they were a kid. Each play was a winning one, as fans won great prizes and each play provided a monetary donation back to a local hockey organization in need. 

Event Objectives: 

• Increase brand favorability

• Increase brand consideration 

Results: 

• 61% net increase in brand favorability 

• 51% net increase in purchase consideration

• 95% enjoyment rate among those that engaged with activation 

Event Overview: To celebrate the start of the 2022 NBA season, Hudson's Bay and The Toronto Raptors hosted a community-first basketball competition in partnership with Pascal Siakam. Fans enjoyed live entertainment, and had the chance to show Pascal their skills on the court to win prizing. CityNews was present, capturing live event coverage garnering mass earned reach. 

Event Objectives: 

• Build partnership awareness

• Drive positive community sentiment & fan engagement    

Results: 

• +2M earned media impressions

• +300 event attendees

Event Overview: Februrary 2023, Hudson's Bay launched SHOP_BLK - a curated online shop at thebay.com to support Canadian Black-owned and led businesses all year round. To celebrate the launch, Hudson's Bay hosted a community event in-store during Black History Month featuring several Black founders, designers/creators, empowered them to drive their business. The event was in partnership with 15% Pledge, with keynote Aurora James leading an inspiring conversation about the current retail industry alongside several Black Canadians designers. 

Event Objectives: 

• Drive sales and traffic to store 

• Drive community engagement and positive sentiment

• Build community trust and demonstrate our brand values 

Results: 

• Sales: +94% to Plan

• +1,500 attendees

• Collaborated with 12 Black-owned business for launch event  

• Successfully launched online shop inclusive of 30+ Canadian Black-owned brands offering over +1,300 products 

• +65M earned impressions 

Event Overview: In 2019, Hudson's Bay launched Good American - a brand dedicated to promoting body positivity, extreme inclusivity and breaking down barriers. In support of the product launch, Hudson’s Bay hosted co-founders Khloé Kardashian and Emma Grede for an exclusive public personal appearance in-store, introducing shoppers to the new line. 

Event Objective: 

• Drive sales and traffic to store 

• Generate awareness for brand launch 

Results: 

•  Achieved 54% of Good American quarterly GMV in two weeks

• +400 event attendees

• 100M earned impressions

Event Overview: Hudson's Bay hosted the ultimate fan-first event, in partnership with Metrolinx. Fans commuting to the Raptors game via GO Transit Lakeshore line were surprised and delighted with a pre-party, driving excitement all the way to Scotiabank arena. Guests experienced live music, prize giveaways, plus a special guest appearance from Nav Bhatia “ Raptors Superfan”. 

Event Objective: 

• Drive partnership awareness 

• Create meaningful connections with Raptors fans

Results: 

• 294M earned impressions

• Engaged with +600 train passengers 

Event Overview: Leading up to Bay Days (The Bay's most coveted sales event), The Bay hosted a shopping part at their downtown Toronto store, introducing the latest Fall fashion trends for Men. Customers enjoyed activations, live musical performances, food and beverage, and exclusive savings. 

Event Objective: 

• Drive sales 

• Drive brand affinity  

Results: 

• +110% to plan in Mensware department 

• +2,500 attendees (within 3 hours) 

• +100K organic social impressions 

Event Overview: Hudson's Bay executed a travelling pop-up shop in order to drive awareness and sales for the limited-edition Hudson's Bay x SunnyLife collection. The immersive shop created buzz and accessibility for Canadians across Ontario. 

Event Objective: 

• Drive sales 

• Awareness for Hudson's Bay x SunnyLife collection 

Results: 

• Sales: +64% lift in category sales from previous year  

• +43M earned media impressions

• Engaged with over 30.6K Canadians